The Art and Science of fan-based grassroots distribution

You have a film. You want to get it out there. And you want to make money. But the old model of distribution is just that. Old. The competition for broadcast sales is fierce, Netflix is producing their own content and buying less, and DVDs are becoming a thing of the past.  The good news is, the internet is your friend! Social media and on-line platforms allows indie filmmakers to reach audiences in new ways and puts the power of distribution in your own hands and those of your fans. But it is more than just distributing your film. You are building a community. A tribe. You are connecting people all over the world to each other. You are creating a revolution. Think big. 


WATCH THIS! A promo reel we created for my film, to inspire people to host their own screening.

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Filmmakers get their films in front of audiences without having to pay for a theatre rental. Using an on-line platform, your fans can bring your film to their communities and watch it together in a crowded theatre, often followed by engaging Q&As. All  logistics are taken care of, and it costs you and the hosts absolutely nothing. 



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I have been critiquing and influencing social issues for over 30 years. My high-profile films have screened at film festivals around the world; at universities and medical schools; won numerous awards; been nominated for an Emmy and been broadcast on PBS’s Emmy winning national series, Independent Lens, and POV. 

My newly released documentary Just One Drop: the story behind the homeopathy controversy, is currently being traveling around the world using the Cinema on Demand model. My earlier films include: My Travels with Oliver (2017), a tribute to Oliver Sacks, Reconnected (2010) a movement disorder discovery,  Twisted (2006) about the neurological disorder, dystonia. Touched, (2003) about people who think they have had contact with aliens and the Harvard psychiatrist who believed them. The Jew in the Lotus (1999), about a group of rabbis that met with the Dalai Lama, and Twitch and Shout (1994) about Tourette Syndrome, nominated for a national Emmy. 

The intention in my work is to entertain audiences while educating them. I have also been self distributing my earlier films as a Member Owner with New Day Films.


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I would love to help you. Please send me an email with a brief description of your film and best times and ways to reach you. I offer a 15 minute complementary introductory conversation to discuss rates and determine how I can be of assistance to you and your film. 




"Don't be a dancer" I once heard a great teacher tell a young hopeful. "Dancers live terrible lives. They are always poor. They are too tired to make love. Family life is impossible. Don't be a dancer".  

After a minute she added, "Unless, of course, you must."

Indie filmmakers struggle with finding funds, grapple with hours of footage in the edit room, work on our films for years, often we don't pay ourselves, and then have to figure out how to distribute them when they are finished! Are we all insane??

We make films because we must. Because we know our films create a powerful impact. Cinema on Demand provides us with a wonderful vehicle to do what we always want our films to do. Change the world. One screening at a time.

What I learned from Laurel goes far beyond just the nuts and bolts of distribution. I learned a totally different way of looking at the world of filmmaking by developing and engaging my tribe, from the beginning. She painted a picture of the new models that are changing the way we make, fund and distribute our films. Laurel drew me a road map and together we made a plan. I moved forward with much more confidence and clarity.
— Gretchen Stoeltje