Thirty years ago when I started filmmaking I luckily received grants to fund my films. TV sales, semi-theatrical screenings, universities and film festivals were my goals for distribution. Most of my films were funded and on broadcast.
In 2008, with great enthusiasm, I embarked on a new film project, a film about homeopathy. Homeopathy is one of the most controversial forms of medicine ever invented and I thought I would easily secure funding in this day and age of our national ‘healthcare crisis’. Surely, foundations would share my passion. How wrong I was. I was rejected from every grant for which I applied. I then turned to individuals.
Through the span of 8 years, a variety of creative crowdfunding campaigns, email blasts, and a ton of tenacity, we raised over $316,000 from 800 strangers all over the world. Not only did we raise the money, but equally important, we built a group of solid followers.
This ”slow drip” crowdfunding method laid the groundwork for the fan-based grassroots distribution of the film. I built a “tribe” of people who were hungry to share this film with their community, friends and family.
But many of these people lacked the knowledge and/or resources to produce a screening event. I suspected it could be a potential nightmare if I left them to do this on their own. This is where Cinema on Demand was a perfect match.